Sustain Lipstick in Shade Melissa | Inspired by Joy

Looking for a lipstick that delivers beautiful colour while supporting a meaningful cause? Meet Sustain Lipstick in shade Melissa, a limited-edition collaboration between Cheekbone Beauty and makeup artist Melissa Virdo. Inspired by the theme of Joy, this warm, wearable shade celebrates the small moments of care, confidence, and connection that help us feel like ourselves.

Like every Sustain Lipstick, shade Melissa is crafted with a creamy, comfortable formula that glides on effortlessly, delivering rich pigment with a lightweight feel. Housed in our refillable packaging, it's designed with both people and the planet in mind.

More than a lipstick, Sustain Lipstick in shade Melissa is a reminder that beauty can create moments of comfort—and make a difference. A portion of proceeds from every purchase will be donated to Ronald McDonald House Charities, helping families stay close while their children receive the medical care they need.

What Is Sustain Lipstick in Shade Melissa?

Sustain Lipstick in shade Melissa is a limited-edition refillable lipstick that combines rich, long-lasting colour with clean, vegan ingredients and a purpose-driven collaboration inspired by joy, compassion, and giving back.

Why You'll Love It

Rich, Comfortable Colour

A smooth, creamy formula delivers vibrant colour with a lightweight feel that stays comfortable throughout the day.

Refillable & Sustainable

Designed to reduce waste with refillable packaging, allowing you to replace only the lipstick bullet when it's time for a refill.

Clean, Vegan Formula

Made with thoughtfully selected ingredients that are vegan, cruelty-free, and formulated to meet our Biinaad Clean Standards.

Beauty with Purpose

A portion of proceeds from every Sustain Lipstick in shade Melissa sold supports Ronald McDonald House Charities, helping provide families with a home away from home while their children receive medical treatment.

The Story Behind Shade Melissa (Read the Blog Here)

When Melissa Virdo partnered with Cheekbone Beauty, choosing the charity was easy.

As a makeup artist, Melissa has always believed beauty is about far more than appearance. Throughout her career, she's seen how even a small act of self-care can help someone feel seen, supported, and more like themselves.

That belief led her to Ronald McDonald House Charities.

Having volunteered her time providing makeup applications for mothers staying at Ronald McDonald House, Melissa witnessed firsthand how meaningful even a few quiet moments of care could be. These were mothers whose entire world revolved around caring for their children. Offering them a moment for themselves became a reminder that they mattered, too.

Sustain Lipstick in shade Melissa was inspired by Joy—the joy found in connection, resilience, hope, and caring for one another. It celebrates the moments that bring light, even during life's most difficult chapters, and reflects the belief that beauty can help someone feel seen, cared for, and confident.

Key Features

• Creamy, highly pigmented formula
• Comfortable, lightweight wear
• Vegan and cruelty-free
• Refillable lipstick packaging
• Thoughtfully designed with sustainability in mind
• Limited-edition collaboration with Melissa Virdo

Finish & Performance

Texture: Creamy lipstick

Finish: Soft satin

Coverage: Rich, full colour

Feel: Lightweight, smooth, and comfortable

Frequently Asked Questions

What makes Sustain Lipstick in shade Melissa different from other Sustain Lipsticks?

Sustain Lipstick in shade Melissa is a limited-edition collaboration with Melissa Virdo, inspired by the theme of Joy. A portion of proceeds from every purchase supports Ronald McDonald House Charities.

Is the formula vegan?

Yes. Sustain Lipstick in shade Melissa is vegan, cruelty-free, and formulated to meet our Biinaad Clean Standards.

Who benefits from this collaboration?

A portion of proceeds from every Sustain Lipstick in shade Melissa sold will be donated to Ronald McDonald House Charities, helping families stay together while children receive life-saving medical care.

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